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Comment consommer moins mais consommer mieux ; le cas de la mode éthique

How to consume less but consume better; the case of ethical fashion


Consume less but consume better!

It means rethinking your purchasing habits to promote sustainability, quality and responsibility.

This is valid for many areas and in the case of fashion, how can we avoid the overly greenwashing traps of big brands, what are the means put in place to be informed about reasoned consumption?

Here are some tips to achieve this:

Buy thoughtfully: Before buying an item of clothing, ask yourself questions about its usefulness: "Do I really need it?", "How many times will I wear it?", "Does it fit to my style and my values?", "Can I easily combine it with my wardrobe?"

The BISOU method is here to help you
B = Need
“What is my real need for this item of clothing?”
The psychological aspect can be taken into account with the speech of: "I buy this as a reward, for my self-esteem, for my need for recognition.." This is what will make us fall in love from the start; Should taking care of yourself involve compulsive purchases? Taking care of yourself is above all a long journey, with several stages depending on the person, to love yourself, accept yourself and please yourself. This takes work, and I will talk about it again in a future article dedicated to this subject
I = Immediate
“Am I going to wear it directly?” Can I wait until the promo ends?"
S = Similar
“Do I already have this type of clothing in my wardrobe?”
O = Origin
“Its manufacture? Its composition?”
U = Useful
“I need it for a specific activity, for an event?” “Can I live without it?”

Opt for quality: Invest in quality clothing made with sustainable materials. They may be more expensive to purchase, but they will last longer, saving you money in the long run and reducing the amount of clothing thrown away. Materials such as linen, cotton, hemp and also Tencel are preferred over synthetic fibers.

Favor timeless clothing: Opt for timeless pieces that will remain fashionable for many seasons. This reduces the need to constantly follow the latest trends and encourages more sustainable style . Choose pieces that match your wardrobe, that you can accessorize and create your own style. Fashion is a state of mind and knowing how to compose with the pieces of your wardrobe to create your own style is an art in itself

Fashion reinvents itself, style never

Buy second-hand: Yes, you can find ethical and sustainable pieces on second-hand clothing purchasing platforms. However, and this is the clothing designer/seamstress who is speaking 😉 , I advise you to check the materials used for manufacturing. Same, choose clothes made from cotton, linen, hemp and other ethical fibers. Buying second hand/vintage is cool (you can find gems!) but pay attention to the quality of the clothing . Ask yourself; What is the point of buying second-hand if the clothes purchased are of poor quality and will not last?

Practice recycling and repair: More and more brands announce that they want to track the entire life of the garment. This also involves its “ end of life ”. In fact, worn clothing can be reused!
Do you have a hole or a hem to make? Find out more from the seamstress associations in your city

Find out about ethical fashion: find out about the brand via its image, its discourse on social networks, its partnerships, its values ​​and its commitments. So you can judge the brand on its actions and decide to make a purchase ( consciously!) with this brand. Then if you have a doubt, a question, nothing's stopping you from contacting the brands!

You can help reduce your environmental footprint and above all support a more ethical and responsible fashion industry. By adopting these practices, it is an effective way to consume less, but better, when it comes to fashion.
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