From a passion to the creation of a committed clothing brand
A desire for comfort and a love of beautiful natural materials
My name is Aurélia and I created my clothing brand in 2022, with the desire to create pieces that are comfortable, stylish and soft on the skin.
However, I started from a passion, which is sewing. In my previous profession and field (science and pharmaceuticals), the desire to create, to innovate and curiosity led me to a position of responsibility. I think it was my curious nature that pushed me to see further, to listen to my desires and my intuition, and above all to take care of myself. So I launched myself into entrepreneurship, wanting to create something with my hands. But above all, create something aligned with my values.
Self-taught for years, I followed training with a master fashion designer to perfect my basics and learn even more. I continue to learn, to train myself in order to create timeless pieces but above all pieces made for all bodies, all body types.
Strong ecological commitments
A love of beautiful materials is where to start. Soft, natural (or artificial) but above all organic materials. A primary criterion.
Cotton, linen or hemp are beautiful materials to work with, and they last over time, which gives solidity to the garment. With the Amor&Lia brand, I want to highlight these beautiful materials through clothes, to enhance you
To do this, surrounding yourself with partners committed to eco-responsibility and finding the softest materials is very important. This requires careful research work, dialogue with partners and monitoring of current events in terms of innovations in ecological textile fibers.
The birth of the brand mission
Amor&Lia is aimed at active women who want to assert their style with ethical and comfortable clothing, adapted to them so that they can move easily and be comfortable at any time of the day and during their cycle.
Thanks to a beautiful brand identity that reflects its commitments, its inspirations and its values, Amor&Lia wishes to be part of ethical and timeless fashion.